| CATALYST.

the business seminar provided not only an earful of charming accents but hours of new ideas and thought.
Mikael Schiller the managing director of acne studios, told the epic tale of how acne studios came to be, from where the name or acronym rather, originated from, what their vision was to how acne is known and run now.
Jefferson Hack, co-founder of the dazed group, told his tale of the origins of dazed and confused magazine.
their stories, along with the insight of Jan Nord & Jorgen Andersson from esprit (formerly from h&m), and Graeme Fidler of bally all sent the same message.
for a label or brand to be successful, whether it is fashion, media or something else, it needs to tell a story.

so here begins a new story,
i welcome you.